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Every business needs an ongoing supply of new quality sales leads to convert into customers who buy their goods and/or services, in a competitive world where their competitors are chasing the same prospects.
We firstly help to correctly identify the target audience, what their ‘pain points’ are and the way in which they are looking for their suppliers to solve this. We then we ensure that the customer’s message is clear and distinct, and has a ‘vale added’ distinction from their competitors, and how to communicate it to their target audience, in a professional friendly informative manner that gains them a clear brand identity & distinction. We then establish which online channels we will deliver that message through, to their identified target market and how best to engage, inform & nurture that audience, with the specific goal of them responding to the CTA (Call to Action) by phone, form or any traceable & trackable means.
Another way to look at it is this! We find out where your prospective customers like to hang out online, and then we go there repeatedly to engage with & warm up your target audience, giving them a consistent clear identity and specifically highlighting the benefit of buying the thing they seek through your business. Online Lead Generation & Digital Marketing is often portrayed as a complex ‘black art’ when it isn’t! It’s simply the continuation of the proven successful marketing of a business, and extolling its benefits and value to the customer, through online digital platforms rather than traditional pre-digital platforms such as printed press, exhibitions etc.
We offer decades of experience, proven results and a burning will to succeed in a friendly focussed service that is beyond the scope of the one man band, but doesn’t carry the background cost or cumbersome hierarchies of large metropolitan agencies. Led by Ian Frost and Chris Williams we offer SME Business Owners a professional results led service to grow, attract & retain customers.